A Beer can itself becomes an object of art – namely, the photo camera.Famous French photographer Michel Setbon takes pictures of Paris with Photo Can. The brand has become the centre of attention among the internet communities. All because we turned a boring can into a tool of art creation.

We have offered famous French photographer Michel Setbon to participate in our art project and take pictures of Paris with Photo Can.We have built the photographer a reputation of a person who is taking pictures of Paris with the help of a beer can.All this got reflected in the photographer’s blog, in articles on designer sites, in stories in art forums.On the top of the wave of interest to an unusual photographer and his PhotoCan camera Kronenbourg 1664 announced an exhibition in MoscowIt was tremendously effective event that has attracted dozens of celebrities who crowded the exhibition to catch the new trend.

The brand has become the centre of attention among the internet communities.The exhibition held by Kronenbourg 1664 has generated hundreds of thousands USD of free media exposure in press and Internet and even Federal TVThe key result of the campaign was that the stock of limited edition cans got sold 2 months earlier that it was planned.A new community of people was born: many people across the country were intrigued and excited by CanCam shooting and tried their hand at it themselves.