Cannes Lions

KT 5G Emergency Network

CHEIL WORLDWIDE , Seoul / KT - KOREA TELECOM / 2019

Film
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Overview

Entries

Credits

OVERVIEW

Background

There has been constant small or severe maritime accidents in Korean peninsula which surrounded its 3sides by the sea. In the event of accident, it’s always hard to locate accident location because there is no telecommunication network in the sea. To solve this problem KT, Korea coast guard, Regional trauma center participated in the joint rescue training. We followed, filmed the whole training process.

With 5G technology, KT, the Korea Coast Guard, and regional trauma centers decided to make partnerships and set up an emergency network that can quickly restore the network, speedup rescue process and better save lives. Now KT is advancing Korea’s disaster relief and response capabilities through their 5G network.

Execution

In the middle of the sea, a ship takes on a fire and a wounded occurs. It requests for rescue to Korea coast guard. The problem is sea fog is too thick, so it’s hard to exactly locate ship location. By the help of KT 5G skyship which enables Survivor search through restored communications and thermal imaging, Coast guard can find the ship and rescue. Meanwhile, doctor John cook-jong Lee from regional trauma center also depart for rescue, receiving video of patient. KT AR Remote Assistance Service also helps the doctor through High-speed transfer of high-definition video.

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