KT, Korea’s leading telecommunication company launched the price plan ‘ON’ brand that allows everyone can keep turning on data/roaming services all at prices you can afford.

Since user’s satisfaction of service quality can be known only if they use price plans, we needed a completely new way of experience marketing for people being aware of “cheap and reasonable!” data plans before trying to use them.

“Eating webcast: Muckbang”, the leading trend of content recent years in Korea, we arranged ample space for creators making content on site so that YouTuber communicate with target through live casting.

With the concept of cost-effective’, ‘photo-shot‘, and ‘fun’ for Gen Y and additionally the features of “ON data plan’ which are ‘Unlimited for all’, and ‘Roaming ON’ offering ‘1.98 Won per second’, We opened ‘ON Restaurant’ where the world’s first time limited based all you can eat at 1.98 Won per second.

Operating ‘ON Restaurant’ promotion in total of 36 days

Over 15,000 visitors, online view over 190,000,000 view, well-known YouTube creators 52 participated