Cannes Lions
DENTSU TEC, Tokyo / RECRUIT CO. / 2008
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L25 is a free magazine targeted at 25-year-old women. Very well-known throughout Japan, it provides a wealth of information, with columns that offer advice on how to handle troubles at work and research on why women and men don’t understand each other. These commercials directly convey the benefits of L25's information to young working women.
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