The spot starts in 1966, the year in which Croky was founded. We see a young couple enjoying some crisps in front of the television when the father of the girl enters the living room. The young man kisses his father in law instead of giving a traditional handshake, because his hands are full of crisps crumbs. Over the years (70s, 80s and 90s) we see that this form of saying ‘hello’ is spread throughout Wallonia and starts to establish itself as a new ritual. It even becomes a local custom that makes every encounter just that little bit friendlier. In Wallonia they like to kiss each other, and they are proud of it.