The campaign was aimed not only at families already dealing with SMA across Italy but to all Italian families with children to develop empathy & understanding about the disease.

The series of animations was aired on Amazon Prime Italy to ensure that these broader audiences could be reached.

Once upon a time in the middle of the woods, a Wolf was out hunting, but in his hunger was caught in a trap. The Wolf asked for help and the woodland creatures agreed to help him escape if he would tell at least one story for each of them, but only if they are good enough!

Baby Hare can’t enjoy rolling in the grass or jumping up & down to feel the wind between his ears like all the other baby Hares because his muscles are too weak. His parents are so worried they ask the wise old Owl how they can change him. The wise old Owl explains you can’t change the child’s nature, but you can find ways to help.. His parents find a toy car, which he can use to move around & finally enjoy the wind between his ears like all the other baby Hares.