Cannes Lions

LAAX HOLIDAY RESORT

FOUR WERBEAGENTUR, Zurich / WEISSE ARENA GRUPPE / 2009

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Execution

Real-size snowboard floor-stickers were placed in 30 trams of the Zurich public transportation. The people were invited to exercise their snowboarding skills for the winter season, while balancing through the curves and dealing with the stop'n'gos.

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