Cannes Lions
LEO BURNETT FRANKFURT, Frankfurt / PROCTER & GAMBLE / 2009
Overview
Entries
Credits
Execution
With Koleston your hair becomes a blockbuster. You begin feel like a diva – styled to perfection and ready for the stage. That’s why we entered the world of Hollywood to spread our message. We turned cinema curtains into our communication tool to take our audience by surprise and demonstrate the product’s effect in a dramatic new way.
Outcome
The communication became the talk of the town. It created a huge buzz and was cited in newspapers and magazines. Furthermore, the client’s report showed a significant rise of sales.
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