Create a packaging that translates Lacta’s new positioning: “Lacta has a delicious creamy chocolate that melts in your mouth”.

- The new layout kept the blue color code, and golden details were added to the logo.- The ribbon wrapped around the package evokes movement and modernity, while the colors help the identification of the flavours.- The “chocolate waves” convey the creamy texture of the chocolate.

Results:- Lacta line consumption increased + 63%. - Consumption increased +22% (large tablets).- The financial results, contributing with +122.5% in revenue growth.