The spot proposes us to imagine a Quilmes Red Lager beer as if it were a person. In this way, the particular attributes of the product are reflected in the character’s personality and the environment that surrounds it. Being Quilmes Red Lager an aromatic and unusual beer, exotic, eccentric, soft, but at the same time intense and sophisticated, the resulting character and its surroundings will also have all of these characteristics, building in such manner, a unique personality.