We were tasked to market the Toyota 4x4 Land Cruiser to those who want to explore even the harshest terrain.

We took a picture of famous terrain, then divided it 4x4. We then recreated the terrain with pictures of things that could be found there. So from afar, the picture just looks like a wide shot of the terrain. But looking closer, you discover that there's so much more to see—just like the experience of riding in a Toyota 4x4 Land Cruiser. This was applied to print, poster, and outdoor materials.

In the quarter it was implemented, foot traffic in Toyota showrooms increased 134%. Telephone inquiries rose 140%. And Toyota 4x4 Land Cruiser units sold sold overshot projections by 300%.