Cannes Lions
WUNDERMAN VIENNA, Vienna / LAND ROVER / 2005
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Description
To demonstrate that the Land Rover Discovery with Terrain Response System never loses grip, we used the well-known danger sign "slippery when wet" as a model. But the headline on our sign and Land Rover's promise was: Land Rover takes over the responsibility! (In German responsibility also means traction.)
Outcome
The mailing generated 212 leads and 41 pre-sales, which is quite a big number in the small Austrian market.
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