Cannes Lions
YOUNG & RUBICAM, Irvine / LAND ROVER / 2003
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A father and son tour a host of Christmas tree lots in search of the perfect tree. After several pathetic attempts by salesmen offering less than perfect examples, the father and son head out into the wilderness and find the perfect tree. After staring at it, they decide to leave it as it is and they arive away in their Land Rover.
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