Cannes Lions
BBDO GERMANY, Dusseldorf / CARITAS / 2007
Overview
Entries
Credits
Execution
With a simple black tape we cover the leg of the little traffic-light man and a yellow sticker shows the number of victims. So when the people cross the street they see the traffic light man without a leg and the sticker with the headline:55 Mine victims every day.
Outcome
2 months after the campaign Caritas International generated 15% more donations.
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