Cannes Lions
OGILVYONE, Mexico City / LAND ROVER / 2004
Overview
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Credits
Description
Following the advertising campaign promise “No copy will be as good as the original” an invitation was sent to customers and prospects which emphasized the idea of “copying”. How did we do it? It’s simple: the silhouette of a Freelander can’t be copied, even if you use carbon paper.
Outcome
We generated a response of 5.2% on visits to the dealer, and of these visits, 75% of them applied for test driving.
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