Other automotive websites prioritize functionality over form - resulting in soulless destinations only visited out of necessity. We placed emotion and humanity at the heart of the experience.

To cater for our different users, the site allowed them to skim over content and dive into what interests them aided by navigation shortcuts and intuitive design. The experience was consistent yet device-tailored, elevating features a user may require e.g. dealer finder on mobile.

We alleviated the anxiety of a dealership visit by repositioning the test drive as part of the research process – by allowing users to test drive multiple cars.

The new digital experience resulted in increased conversions and a positive increase in brand perceptions including.

A 168% INCREASE IN LEAD GENERATION - FROM 8,306 to 22,305 PER MONTH.

114% INCREASE IN VEHICLE CONFIGURATIONS - FROM 94,000 to 201,419 PER MONTH.

41% INCREASE IN CONTACTS TO DEALERS.