We all know about the impact that global warming is causing in our world, so raising awareness about this problem through communication is a responsibility that GREEN PEACE Peru has chosen to take on year after year. For 2023, we aim to have a material that is elegant, eye-catching, and artistically powerful, so that it can blend well with the most visited tourist areas by locals and foreigners (hotels, shopping centers, parks)

The ads achieved their objective because they caught everyone's attention with their art and message. At first glance, they appeared to be one thing, but then revealed another. This made the pieces highly photographed and shared on social media.