The Boomerang postcards were chosen as the medium. These postcards are distributed in restaurants, clubs and in big companies for free. They are installed on stands. People can take them away, collect them or send them on to their friends and acquaintances.As the key visual of the campaign we used a pictogram of a man throwing a symbol of the relevant prejudice to a litter bin. We have chosen the symbols sufficiently provocative, with a regard of the special medium – the postcard, that people take by themselves. From that reasoning we placed the informative text and the logotype on the reverse of the postcard.

The campaign hasn´t finished yet, so we are unable to supply results as yet.