Even though, at the beginning of the trailer the subtitles seemed to be the real translation, they were not related to the English dialogue. They were used as an invitation to the audience to learn English in order to enjoy the movies without having to read the subtitles at the same time.

Since this execution connects the cinema media with the objective of the communication, and 1,400,000 people visit our movie theatres annually, it created an impact in the audience, at low cost, with a high penetration level.