Cannes Lions

LAPTOP CONNECT CARD

BBDO NEW YORK, New York / AT&T / 2009

Film
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Description

By leveraging AT&T's “nation’s fastest 3G" claim, the TV spot showcases the perfect solution: an AT&T Laptop Connect card. Using undefeated world boxing champion Floyd Mayweather Jr., viewers witness a tongue-in-cheek comparison of how fast AT&T's Internet service is when using the AT&T 3G Laptop Connect card.

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