Cannes Lions
CRITICAL MASS, Chicago / LAS VEGAS CONVENTION & VISITORS AUTHORITY / 2007
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On January 25th, we launched an interactive Fortune Teller microsite features Vic Wonder, the Vegas Visionary, who challenges the Las Vegas mantra "WHAT HAPPENS HERE, STAYS HERE" by telling visitors their Las Vegas fortunes via interactive flash video. The microsite's principal objective is product branding and the target market is people 25-54 years of age with a household income of $45K and up.
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