Laser or L’Oréal’ is a first of its kind, side-by-side comparison, on the same face. We took a brave test subject, Kate, and treated one side of her face with laser skin re-surfacing, and treated the other with new L’Oréal Revitalift Laser X3 to prove that you can achieve the results without the pain.

Laser Or L’Oréal was a four week live experiment. Kate’s four week journey was filmed and used to create a direct content series, with Australian women watching on as the results unfolded on social media.

As part of this, women were then invited to try the range for themselves, with a direct buy mechanic at every step along the four-week journey.

Our breakthrough test created breakthrough results.

Not only did the results of the four-week test amaze Kate, they astonished the marketing team with the campaign beating all previous records set by the Revitalift Range. The four-week campaign resulted in an extraordinary 44% increase in L’Oréal Revitalift Laser X3 sales, smashing the initial sales target. L’Oréal also achieved a 6.7% share of total market, which translated to in a 33% increase in market share; the highest achieved throughout all of 2016 amongst all competitors.