280 km/h. That means 10 kilometres in a little bit more than 2 minutes. Or 1 meter in 15/100 seconds. And this is exactly the speed of our communication: On every media, we use the Jaguar XKR-S driving on high-speed – even on paper. All this leading to a call-to-action, that if you’re interested to buy one you should be fast as well - the car’s limited up to 100 pieces.