Most employees grabbing a tea/coffee is almost routine and they don't pay much attention. We wanted to grab their attention, when they were most prone. As they began to fill their cups with their beverage, it just flowed out from a specially created hole right at the bottom. On overcoming their initial surprise they actually look at the cups and noticed the message - ‘To get rid of constipation this easily, try Himalaya Laxatea’.

We expected to have calls or increased sales from employees. But what actually happened surprised us and exceeded our expectations.

Several employees at the targeted corporates asked the HR manager/team to stock Himalaya Laxatea along with regular tea. And the resultant bulk orders ensured that the sales grew by 12.5% if not from employees. As nearly 45 HR manages inquired the cost and details for bulk orders.