Spikes Asia
Lay’s sweet flavor melts Girls’ hearts
WUNDERMAN TAIWAN, Taipei / LAY'S / 2017
Overview
Entries
Credits
Overview
Background
Lay’s wants to launch a limited time flavor in Taiwan, but the snack market in Taiwan has entered a warring stage.
How to make a hit with an extremely limited budget in this warring market?
Execution
We designed a unique snack from the flavor to packaging.
1. Collaboration with the most famous café in Taiwan. Making the popular dessert into Lay’s chips
2. Design the most dreamy pastel gradient color packaging available in 7/11s across Taiwan!
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