Main contents include branding movies, constructed from 5 themes, allowing the users to sense and feel the depth of not only AQUOS but also Sharp’s brand itself.Because it is globally displayed, it was necessary to present the site so that users can understand and share the brand value of AQUOS. By organizing the enormous amount of facts, we came up with 5 main themes: Technology, Plant, Environment, History and Future. With the 5 themes and “VISION” as a key communication tool, we constructed a branding movie that guides the users to vast number of facts seamlessly, aiming for a better brand understanding.