Coca-Cola Brazil purchased Leão, RTD brand Brazilian leader in the tea market. The Administrative Council for Economic Defense (CADE) ruled the withdrawal of Coca-Cola Brazil from the partnership with Nestle which held the line of ready teas NESTEA in the country. Which demanded that a new product should be launched. Coca-Cola´s decision was to do so with a new brand: Leão Ice Tea

The whole design process took no more than 3 days. Our objectives where clear and our design team was foccused.

Consumers relate rapidly to the product. They feel tempted to touch it and eager to try it. Market sales were above expected. Results of focus group research confirmed initial observations.