Cannes Lions

MINI ME - 3D PRINTING

GEFEN TEAM, Tel Aviv / COCA-COLA / 2014

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Overview

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Credits

OVERVIEW

Execution

Using the latest in 360° scanning and 3D printing technologies, we built a 3D printing lab inside Coca-Cola's main factory in Israel. Our 360° scanner was able to scan a human figure within a few minutes. We transformed the photographic images into a 3D model and high resolution 3D printers were then used to bring the digital model back to life as perfect mini-me figures made of color sandstone. Users created their own virtual mini-me, made sure their happy by taking care of its basic needs and its social well-being. In addition users could connect with other mini-me's and ask them to watch a movie or go out dancing together.

Outcome

Coca-Cola mini sales hit all predictions. The yearly goal was sold in only in 2 months!

Extensive coverage and media buzz in all major news sites, magazines, newspapers, blogs and social media in Israel and Internationally. The app ranked #1 in Israel's app store.

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