Cannes Lions

LEAP OF FAITH

WIEDEN+KENNEDY AMSTERDAM, Amsterdam / AUDI / 2015

Film

Overview

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Credits

Overview

Description

In this film for Audi TTS’s we captured the daring nature of buying a car designed without any concessions to practicalities. This red-blooded machine is made purely for driving and only a certain kind of driver need apply. The film shows the (slightly dramatized) leap of faith that such a driver takes by showing the TTS’s own leap, from the ‘outer space’ of its engineers minds and via a landing fraught with danger onto the earth itself, ready to be driven

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