Convince businesses to not to buy, but to lease. Avoid investing money in technology that will be obsolete very soon. Buying can be a huge financial burden for many companies. There needs to be a better solution. The campaign is not just telling the message. It actually proves the message with real visuals.

In the last 50 years, developments in technology are happening at an unbelievably fast rate. Yesterday’s new is today’s old. Three different layouts show the technological evolution for a product with a timeline… Apple desktop computers, HP printers and VW Caddy vans… You can see how products evolve year by year in a chronological order. And you can see how a new model becomes old and useless in a very short time.

There was a favorable response from businesses especially in regions outside of Istanbul, like Izmir and Adana, where mostly growing businesses are looking for smart financial solutions.