One in three people worldwide has no access to a bathroom clean and safe. Millions of children do not have drinkable water and more than 800 children under 5 years are dying every day as a result of waterborne diseases, basic sanitation and hygiene. Something daily for us as toileting, is an unpleasant experience for them. So our idea was to translate that concept into the life of influencer of our society and make it known through a viral video.

We turn the toilet of a fashion local in Madrid in a third world bathroom, and we invited dozens of celebrities and bloggers to an after work event. Using a hidden camera we recorded their reactions upon entering the bathroom unexpectedly, and collected their statements in a video. To make this video viral, we have taken their power of prescription as influencers. We completed this dissemination through a campaign of paid. To monitoring the buzz generated, we use our loop room, presenting it in a workshop to the client where we saw results and took decisions.

+445% Delivery (on planned).

+394 post, (TWITTER & FB) to be TT in TWITTER (Trending Topic in Spain)

+95.000 likes (TWITTER & FB)

+2.400 comments, +5.073 shares (FB & YOUTUBE)

+300K views (YOUTBE)

+275K clics

+30M impresions (374k daily average)

But the most important thing: We helped more than one million children to have a decent bathroom