May 10th 2016.

Lemons start to appear around the World teasing the launch of the eagerly awaited Stone Roses single. Their first for over twenty years.

Aldi were quick to size the opportunity and released their own version of the poster with a slight and subtle twist.

From concept to outdoor in 24 hours, the idea generated 205,000 impressions and 22,000 engagements on twitter in one day from one poster site.