We took the direction of “inclusion and fairness” to heart and sought out an opportunity to visualize that. We had our video focus on a variety of hands, each typing on a laptop. The perspective of the hands on the laptop allowed our audience to envision themselves in the piece, making it more relatable. As each person typed, the keys were lit with a rainbow background, giving a nod towards the LGBT symbol. At the end, the laptop closed and the hashtag #BetterTogether appeared, emphasizing the brand’s support of inclusion and diversity.

This content piece launched on July 14th across platforms (FB, TW and IG). We timed the launch with numerous Global Gay Pride events that were occurring that month.

To date, this content piece has received over 10,000 engagements and over 1.1M views.