Through paper choices and interesting perforations, consumers were enticed into expressing themselves. The type was hand illustrated to feel warm and inviting as well as personal:"Dry your tears" - printed on paper that resembled tissue"Write a secret love-letter" - perforated blocks to write love letters on"Wish on this poster" tabs with eyelashes on them, for people to wish on"Scream"- Directions to fold it into a megaphone"Tear" was already slightly torn.

The posters boosted the online entries to the poetry competition during the time they were up. The Lentswe project has had sell-out audiences at poetry evenings, and entries from all over the country.