Fred Bosch, a creative at Leo Burnett Iberia, wanted to get a tattoo but he didn’t know which tattoo to choose.

Finally he opted for a QR Code, and he programmed it so that it could change its content whenever he wanted (videos, photos, texts etc.).When he showed his new tattoo in the agency, we realised we had a great opportunity facing us: a new advertising media space was born.Which brand wouldn’t be interested in advertising on Fred’s tattoo, an innovating space with a wide variety of targets, able to generate buzz in the media? So we decided to make it available to those interested in a bidding at eBay.A couple of hours later we got our target. The campaign reached the main journals, blogs and TV news in the country with Leo Burnett Iberia as its main character.In the end a company who supports young creatives got the space becoming the first brand to be advertised on Fred's arm.

Which brand wouldn’t be interested in advertising on Fred’s tattoo? An innovating space with a wide variety of targets, able to generate buzz in the media... So we decided to make it available to those interested in a bidding at eBay.A couple of hours later we got our target. The campaign reached the main journals, blogs and tv news in the country with Leo Burnett Iberia as it main character.In the end a company who supports young creatives got the space becoming the first brand to be advertised on Fred's arm.

Few hours later we had already reached one of our goals and the campaign was shown in the main newspapers, blogs and news on TV in the country with Leo Burnett as its main feature. Furthermore, the brand which dared to be advertised on Fred's arm obtained a great impact in the media.