Brief: X-Verleih, one of Germany’s largest feature film distribution companies, briefed us on their new comedy "Leroy". The Afro-German teenager Leroy falls in love with a girl from a Neo-Nazi family. The film portrays all the clichés about German Neo-Nazis and stereotypical German preconceptions.Idea: Leroy fights against these prejudices in an unconventional way. We executed our concept in the same manner. We turned our communication into a social and cultural movement: Leroylize it.