Spikes Asia

Let your heart lead the way

DENTSU ONE, Taipei City / JAPAN TOURISM AGENCY / 2017

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Overview

Entries

Credits

OVERVIEW

Background

Taiwan holds the No.1 place of visitors to Japan, with one third of the population have been to Japan. For the Taiwanese people, Japan is no strange place; however the places they visit are mainly the tier one cities or regions. Therefore, is there a way to attract the tourists heading into the Japanese “chugoku” region that is not so familiar and not so easy to get to?

Execution

We’ve published the music video on Youtube, and simultaneously released the song on Spotify, iTunes and KKBox. In addition, we’ve invited A-Lin to participate the flash-mob events in various areas to encourage people to follow their hearts in daily life, and discover the extraordinary abundance of it.

By getting the song online and launching the online travel exposition, we encouraged people to travel in Ch?goku region, Japan.

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