Cannes Lions

Let your heart lead the way

DENTSU ONE, Taipei City / JAPAN TOURISM AGENCY / 2017

Case Film
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Overview

Entries

Credits

OVERVIEW

Description

When getting older, most of the people lost the courage to travel.

The courage to live up to your commitments.

The courage to go on a spontaneous trip.

The courage to visit new places.

Our IDEA: Let your heart lead the way

Don’t wait until someday.

Don’t wait until it’s too late.

Now let your heart lead the way.

Execution

We released the music video on YouTube and meanwhile released the song on Spotify, iTunes and KKBOX. A-Lin was invited to have a street flash event at various places to encourage people to follow the heart and to discover the different splendidness.

With the song being putting online, we promoted the online Travel Fair to encourage people to travel in Chugoku region.

Outcome

In 2 months,

1,124,297 views

461,388 page views

94,049 tourist arrivals

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