Cannes Lions
DENTSU ONE, Taipei City / JAPAN TOURISM AGENCY / 2017
Overview
Entries
Credits
Description
When getting older, most of the people lost the courage to travel.
The courage to live up to your commitments.
The courage to go on a spontaneous trip.
The courage to visit new places.
Our IDEA: Let your heart lead the way
Don’t wait until someday.
Don’t wait until it’s too late.
Now let your heart lead the way.
Execution
We released the music video on YouTube and meanwhile released the song on Spotify, iTunes and KKBOX. A-Lin was invited to have a street flash event at various places to encourage people to follow the heart and to discover the different splendidness.
With the song being putting online, we promoted the online Travel Fair to encourage people to travel in Chugoku region.
Outcome
In 2 months,
1,124,297 views
461,388 page views
94,049 tourist arrivals
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