Cannes Lions
RABBIT CONTENT, New York / UBISOFT / 2011
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The film looked to bring the unique characteristics of the video game, where skaters can transform a city into their own skatepark, into a photo real environment that captured street skating in an authentic way. The trailer was designed to be enjoyed by both members of the skate community as well as the wide and diverse audience of gamers on a whole. The trailer was released on the Shaun White skateboarding game website. You can view the trailer under the media section by scrolling to the 'right' to see the 'announce trailer'.The trailer was also widely released on youtube.
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