Eurobest

Level The Playing Field

BBDO, Dublin 4 / LIDL / 2021

Film

Overview

Entries

Credits

Overview

Execution

This film dramatises the reality of women playing Gaelic Football in Ireland. It's an uphill battle. It opens on a Gaelic football pitch set on a steep hill. We see the players battle their way up the pitch, only to be knocked back and have to pick themselves up and go again. As they play we hear a voiceover from the point of view of one of the players. She talks about the challenges they have faced and their commitment to fight on.

“We are relentless. The game isn’t over until we say it’s over. Until we get everything we’ve given everything for. Until we level the playing field.”

Finally, we hear a player calls for the ball… We reveal she is a child – the next generation who will benefit from the fight that went before. She takes the ball and puts it in the back of the net.

Similar Campaigns

12 items

That's Lidl

LIDL, Stockholm

That's Lidl

2022, LIDL

(opens in a new tab)