"Size Does Matter" was a fun, bold publicity stunt that played off the idea that everyone has a perfect match – whether jeans or love. 75 single men and single women were chosen to find their perfect match in Washington Square Park in Manhattan. At the sound of the whistle, women had 5:01 to race to a pile of men’s jeans, grab a pair and search among the 75 shirtless men to find their perfect match. Winning couples received a $501 gift certificate to Levi’s and dinner for two.

* Size Does Matter reached over TWENTY MILLION consumers through unpaid print and media coverage.

* National media coverage included Access Hollywood, E! News, People Magazine, In Touch, Life & Style and DNR.* THREE HUNDRED spectators cheered on the guys and gals from the sidelines