Cannes Lions

LEVI'S WORK WEAR

JOINT EDITORIAL, Portland / LEVI STRAUSS / 2011

Awards:

1 Shortlisted Cannes Lions
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The contagious energy of re-building to make things better is the focus of this spot. As we see men, women and young and old alike joining in on the rebuilding of Braddock, PA we feel that work isn't a chore but instead an exhilarating pursuit to go forward and create a town, the world, as you would see it.

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