After considering the matter, we concluded that Levitra needed something truly concrete, memorable and irresistibly funny,as a symbol of its power. As the symbol of Levitra’s power and as an instrument of love, we called into action a good old iron bar.For consumers we established a website called rautakanki.fi (ironbar.fi), where erectile dysfunction and its treatment options were discussed in a matter-of-fact way, but with a twinkle in the eye. To doctors we sent a genuine 7 kilo iron bar bearing the Levitra logo.

Sales of Levitra in Finland grew 56% from the previous year.