Cannes Lions

HONDA DEALERSHIPS

SECRET WEAPON MARKETING, Santa Monica / HONDA / 2008

Film

Overview

Entries

Credits

Overview

Description

The Southern California Honda Dealers attempt to change people’s negative perceptions of car salesmen, by letting them air their car-buying grievances. The Honda guys explain that they’re different and helpful. The customer puts their claim to the test, and the Honda guys find themselves getting slapped, kicked, and even donating organs.

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