Cannes Lions
SAATCHI & SAATCHI, Sydney / LEXUS / 2006
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Judges please note this game is real-time multiplayer. Please play with another judge to properly judge this entry.Synopsis: "Move as One" focuses on the inherent synergy between an IS250 and its driver. Our approach to capture this synergy was to create a collaborative realtime environment where the users would have to anticipate and syncronise with each others' movements.This collaborative interaction parallels the IS250 synergistic behaviour and would give the audience the chance to have a unique online experience and open them to Lexus as a brand.
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