Cannes Lions
WUNDERMAN GERMANY, Frankfurt / LAND ROVER / 2013
Overview
Entries
Credits
Execution
Everything tangible on one look: The idea is simple, consisting of the car's material (in a way everybody uses it) and of course fits the brand's approach and exclusive ambition.
Outcome
73% of the German journalists attended the Range Rover premiere in London.
And all of them wrote favourable articles about the world’s first aluminium SUV, reaching an audience of more than 1,000,000.
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