Lexus "Minority Report" Banner "Arrow"Spielberg’s sci-fi epic Minority Report features futuristic Lexus vehicles. Lexus wanted to highlight this unique movie tie-in, thereby elevating its brand image and enhancing its emotional appeal with current and future customers. Each banner "advertises" a futuristic Lexus sports car as if the user was in the year 2054 – existing in the film’s world. To this end, the banner is actually integrated with the fictional Lexus commercial that runs in Minority Report. In this banner, the user is asked to pull an archer’s bow, which launches an arrow. The arrow then morphs into the 2054 Lexus sports car.