"If they explain it with football, you get it” is the concept that the magazine has been using for the last 3 years to explain real-life situations to men, to teach them how to dance, and even to help them choose baby names. This year the challenge was even greater: we had to continue using the same concept, but in a new and surprising way. So instead of a campaign, we decided to launch a product: Libero Spray. The innovation that revolutionized football fields is now within everyone’s reach. An extraordinary invention, which helps men to understand the required distance for any situation in life. A unique product we knew women were going to love.

With the commercials we invited women to get their spray at spray.revistalibero.com. To obtain one, we invited them to share our campaign in Twitter and Facebook with the hashtag #Sprayeah. We tracked the most shared posts and we awarded them with an exclusive Libero Spray for personal use. It was an instant hit. Not only we ran out of sprays immediately, but we also received tons of content generated by them. And for our surprise, we found our overpriced product in trading sites like Ebay and Wallapop.

We also sent it to our subscribers and to female journalists, influencers and bloggers, which also generated their own content. Celebrities filmed themselves using the spray in different ambient, including live National TV shows.

- The spray ran out in the first 24 hours. The product was resell in trading sites like Ebay and Wallapop.

- Celebrities filmed themselves using the spray in different ambient, including live National TV shows with no PR budget.

- More than 1 million Facebook fans reached in the first week.

- 205% + Facebook Fans

- More than 55k Facebook views in just 24 hours (More than twice the size of Libero Facebook fans).

- More than 300k total organic views in the first 24 hours.

- 77 countries interacted with the campaign.

- More than 1 million impressions in Twitter.

- More men who now understands what is maximum distance to respect.