Eurobest
LEO BURNETT, Brussels / MISSING CHILDREN'S NETWORK / 2016
Overview
Entries
Credits
Background
Missing Children Europe is continuously searching for missing children and needs funds continue doing that.
Create a fundraising campaign that lowers the threshold for people to donate.
Execution
We built a special e-commerce website on which stickers could be ordered and money could be transferred. This was launched on August, 1 and remained open for business the whole month.
We created an online video to support the launch of the website and put it live right after the end of the European Football Championship.
We backed the launch of both with an extensive press and PR campaign.
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