Eurobest

Missing stickers

LEO BURNETT, Brussels / MISSING CHILDREN'S NETWORK / 2016

Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Background

Missing Children Europe is continuously searching for missing children and needs funds continue doing that.

Create a fundraising campaign that lowers the threshold for people to donate.

Execution

We built a special e-commerce website on which stickers could be ordered and money could be transferred. This was launched on August, 1 and remained open for business the whole month.

We created an online video to support the launch of the website and put it live right after the end of the European Football Championship.

We backed the launch of both with an extensive press and PR campaign.

Similar Campaigns

12 items

Walls that Search

DDB ARGENTINA, Buenos aires

Walls that Search

2018, MISSING CHILDREN'S NETWORK

(opens in a new tab)