During each day of the promotion, an average of 1 licence disc was printed every 5 minutes. As motorists uploaded pics via mobile and email, a database of customers was recorded and stored for future campaigns. 90% of motorists that left with a Licence to Live said they were more compelled to be more responsible drivers, making South African roads safer, one licence sticker at a time.

Over the 2013 Easter weekend, a total of 241 South Africans were killed, mainly due to irresponsible driving. Safety campaigns have tried to help but South African motorists simply don’t listen to PSAs that talk down to them.

However, 70% of motorists said they were safer drivers when a loved one was in the car with them. This data led to the simple question. What if we could get a loved one permanently in the cars of motorists?